Good packaging that has both form and function is a key part of any ecommerce businesses’ success. Customers today have high expectations for both delivery options and packaging solutions, which may be key to achieving brand loyalty and repeat sales.
Survey Insights
A recent survey has come up with some key insights for ecommerce businesses that should be factored into packaging purchases.
27% of consumers have indicated that they would not purchase from a business again if it failed to provide sustainable packaging. This highlights how environmental factors should be a priority when considering packaging options.
59% of packaging includes branding, logos, or other printed material. This demonstrates how packaging can be an effective means of promoting brand identity for businesses.
41% of consumers indicated that branded packaging encourages them to place future orders.
58% of consumers indicated that they would not buy from a brand again, should their package arrive damaged. This indicates how important strength and protection is to the customer.
Cardboard Packaging
Expert suppliers of cardboard packaging, such as //capscases.co.uk/services/sustainable-cardboard-packaging/, have a range of packaging solutions tailored to your business needs.
Cardboard packaging can be fully branded with a range of options. It also delivers on the sustainability front, boasting reusable, recyclable, and renewable properties.
It is a cost effective means of packaging, making it budget friendly, as well as providing both strength and protection.