How Does Google Work and the Importance of SEO?

June 22, 2021 3:45 pm

Categories:

Let us start by answering the question: how does Google work? Google is a search engine which works on a model of keyword popularity search. When a user enters a search term in the search bar and hits the search button, a set of algorithms is used to find all the websites that appear within the top 10 search results for the given keyword or phrase. This algorithm is called Googlebot and works exactly like a natural search engine.

Image credit

Keywords are the most important factor determining where your website will appear in the search engine results. You can optimize your web pages with targeted keywords and effectively use them to improve your page rankings. A higher ranking ensures that more people will visit your site. Higher ranking also means more traffic – and more traffic means more potential customers. This is the importance of SEO. For help with Web Design Cheltenham, go to Absolute Creative Marketing

Image credit

So how does Google work and why is it different from the other search engines? Google ranks your web pages based on three factors – your keyword density, your link popularity and your page content. Google has two main search algorithm’s – the one that drives the majority of its ranking decisions and the supplemental one which helps new websites gain rank. The supplemental algorithm is what actually determines your rank on the search engine results page. As a result of this Google works in a slightly different way than the other engines.