Finding the right balance between appealing to both search engines and consumers when building a website can be tricky, so here are some top tips to keep in mind.
Prioritise responsive design
Visitors to your site want to have an enjoyable, seamless browsing experience and search engines want to point their users towards well-designed sites that contain the information being searched for. So, it is important that your website is responsive and can automatically adjust to all devices and screen sizes.
Responsive design plays a key role in ensuring the readability of the content on your site, which will ultimately allow your visitors to get the most value from the information you are providing. To support this readability, we recommend utilising heading tags to organise your on-page content, which will also help search engines identify which parts of each page are the most important.
Accessibility matters
It is important to ensure that everyone who wants to access and engage with your website has the opportunity to do so, which is why designing with accessibility in mind is so important. In addition to ensuring that screen readers can interpret the visual elements on your site to enhance meaning and context, including keywords into your image alt tags can also have search ranking benefits as well.
You may benefit from working with an experienced team offering website design Surrey, such as Akiko Design, who have the knowledge and skills to implement a range of accessibility measures to increase your reach and boost your search engine visibility.
Consider page speed
We’ve all become accustomed to accessing the information we’re looking for quickly and efficiently, so we don’t want to wait around for slow-loading websites. There are a number of design elements that can impact your page speed, including the quantity and file sizes of your imagery.
A well-designed website doesn’t bombard its visitors with streams of information or an abundance of visual elements, so make sure that you’re using white space between each element to keep your loading times down and your time spent on page metrics high.