Before you start your brand positioning, it’s important to determine who your target audience is and what they really think of your product or your company. A focus group is a great way to solicit valuable feedback from your target audience about what they like or don’t like about you or your product and what improvements they would like to see.
If you decide to use a branding firm to develop your brand strategy, here’s what you need to look for in a good service: focus groups are usually small, targeted, high-quality studies that will give you a good sense of where you are and how you are doing with your business strategies. These studies will also tell you if branding is having a positive impact on your business. Branding consultants usually come in and conduct the study along with the business strategies department of a larger firm. The purpose of the study is to help you make strategic decisions about your branding and marketing efforts. Focus groups don’t typically go further into the business strategies department because it isn’t their area of expertise.
Brand positioning involves a detailed study of all facets of your business to determine what is working and what is not. Once you’ve developed your brand strategy, you will be able to make more informed strategic decisions in regards to everything from your advertising to your marketing to your promotions and your public relations. A Brand Strategy Agency such as Really Helpful Marketing can help you implement those strategies in a way that makes the most sense to your company and its customers. Brand positioning doesn’t always come cheap, so you want to make sure you are getting the value for your money. Sometimes hiring a creative branding company might just be the right move for your company.