Website design for auto trade businesses

June 15, 2020 6:20 pm


Getting your website design right can mean the difference between getting new sales and leads and having a very expensive online shop window that brings you nothing. Web Design Yorkshire companies, like work with businesses each day finding the best design for their industry and making sure their website works hard for them.

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Auto trade businesses are moving more and more into attracting customers online and there are a number of ways in which this can be successful.

Having a high volume of traffic going through your website will have no relevance unless it’s the right kind. Generic blog posts and web page information can be great in terms of Google search rankings, but being the highest Toyota or Honda blog post on a search engine won’t draw in potential customers. Keywords are what is needed to get high-quality traffic to your auto dealership website.

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Making small changes to the calls to action on your page like altering the colour, font and placement can make a big impact on lead conversions. It’s also important to pay attention to the words and images used around a call to action. Nothing should clash with the button, and visitors should be able to see it clearly as soon as they enter the page. Always use a button instead of a clickable link for more conversions.