A bounce rate is an indicator of how many times a visitor moves away from your site. If you are in an e-commerce business then you know that you need to have repeat visitors. If you don’t have a way of capturing these visitors then you will have a very difficult time of making sales. Bounce rates are important in this case because you want to make sure that every person who comes to your site is going to stay there and come back. This is very important to any business and is one of the most effective methods to keeping your customers coming back to purchase from you again. Knowing your bounce rate is very important because you can adjust it so that it reduces these numbers and increases your overall sales. For help with Web Design Swansea, visit Accent ADC
So, what is a bounce rate from a website? It is the number of people who come to your website, but they leave the page within a few seconds. So, they didn’t stay long enough to purchase from you, they came and left. This could be for a number of reasons. They may have seen your promotional banner, but they got distracted by something else or they just moved on. Whatever the reason, bounce rates are important to watch for and take into consideration.
Some of the most commonly used methods of measuring bounce rates are through tracking cookies and IP address logs. These are easy to use and provide useful data. The problem with these two types of analytics though is that they are not very accurate and can sometimes under estimate or over estimate the site’s bounce rate.