A call to action is a prompt on your website that asks a user to do something. It is best to think of the actions that you want your website visitors to take and get the Web Design Glasgow company, like https://www.design-hero.com/web-design/local-web-agency/glasgow/ to put this in place for you.
A call to action on a webpage can be seen as a signpost, providing the user with a sense of what needs to be done next and directing them towards the next step. As a result of the lack of a clear call to action, the user may not know what to do next to become a customer or to subscribe for a newsletter, and as a result may leave the website without achieving their objective.
A call to action is an important part of any sales funnel as it tells potential customers what action to take next and helps remove friction in the sales process by guiding them down the sales funnel in an orderly manner. It is also possible to have more than one call to action on a page if there are multiple actions that the user wants to take.
As a business it is important that you map out what sales funnels you want to try and encourage your customers to travel down. This will then give you an idea of what calls to action you might want to put in place.