It feels great when you land on a website that is easy to navigate with a great colour scheme, well placed text and useful pictures. Creating a website that evokes a positive first impression is an art form, which is why many people outsource this function to a professional who focuses on website design Surrey.
How Website Designers Can Make a Difference
Business owners and their staff have a deep understanding of their products and services and have done the research to understand the potential and limitations of their business. But getting the right message across to customers can sometimes be challenging, as the message needs to be peer-reviewed and stress-tested to make sure that all necessary information is present and explained in simple English.
A web designer such as https://www.akikodesign.com/design/web-and-digital/ will not only create a stunning and user-friendly website design but will interrogate the details to make sure that all of a customer’s questions are answered so that they will be confident making a purchase.
What Makes a Good Website?
1. Good visual aesthetics. The website must be attractive and uncluttered yet supply the necessary information in an easily accessible format. It should display all necessary information and be easy to navigate.
2. Functions correctly. The website should load quickly and smoothly with no glitches or delays. It must work on both computers and on smartphones.
3. SEO optimised. To appear at the top of search engine results, its content must be optimised to be picked up by search engines.
4. Informative. It must contain the right amount of information – not so much as to overwhelm potential clients but enough to inform with a call to action to request further or specific information.
By incorporating these essential features, you will increase website traffic and sales.