Learn about the latest technologies, how businesses make shopping more personalised, and what changes customers want.
- Artificial intelligence
Artificial intelligence, also known as machine intelligence, is the simulation of human intelligence by machines that have been programmed to learn and think. AI includes a variety of technologies including computer vision, machine learning, deep-learning, and natural language processor. These technologies allow machines to analyse data and identify patterns, make decisions, and act without human involvement.
According to a Forbes Advisor survey, the majority of business owners believe artificial intelligence will be beneficial for their companies. A large number of respondents (64%) expect AI will improve customer relations and increase productivity. 60% also expect AI to boost sales.
- Augmented Reality
AR is a new technology that has enormous potential for e-commerce. It works by overlaying digital data onto the real world using devices such as smartphones or smart glasses.
AR offers a unique opportunity for ecommerce to bridge the gap in the online and off-line worlds. It creates a more immersive and interactive shopping experience, which is ultimately more pleasing for the customer. According to research, 61% of consumers prefer retailers that offer AR experiences, as they can be sure the product they purchase will meet their needs. When developing your Shopify Website Design, consult https://www.etempa.co.uk/shopify-web-design
How To Adapt
- Virtual try-ons – For fashion and accessories retailers, AR allows customers to virtually test out clothing, glasses and jewellery. Customers can see the products on their phones, which reduces the uncertainty of online shopping.
- AR for Home Decor and Furniture – AR allows customers to see how home decor or furniture will look in their own living space. Customers can use their smartphone or tablet to place 3D products in their home, allowing them to make better informed purchasing decisions.
- Voice Search
Voice search is a technology that allows you to interact with your computer, smartphone or other device using spoken language instead of traditional text input. It uses speech recognition and natural-language processing algorithms to interpret and understand the user’s spoken questions, enabling him to perform different tasks.
With the advent of smart speakers and virtual assistants, voice search is becoming more popular. It provides users with an easier and more accessible way to interact.
How To Adapt
- Voice Optimised Website Content: Optimise the website content by using conversational language and natural language. Include long-tail keywords as well as questions that users are likely to ask when conducting voice searches.
- Voice Activated Shopping : Integrate voice-recognition technology into ecommerce platforms to allow customers to shop by voice commands. This is especially useful when reordering items or performing quick searches.